Any company that builds cruisers and has a brain for business knows that you get all the expensive hard-parts development done and let that platform ride, filling out the model niches with styling and/or ergonomic changes.
“We are targeting a younger guy with this bike,” says Indian Motorcycle Sr. Product Manager Ben Lindaman. “We’re targeted more around the 40-year-old instead of the 55-year-old. We’re doing that with the look and with the pricing so that we have a more entry-level bike for heavyweight Indian.”
Ofcourse, its main competition will be from Harley Davidson, especially the Electra Glide.
Triumph's bully, the Rocket 3, too will battle with it, along with the Thunderbird.